Aptamil is a brand of powdered milk that is highly sought-after by mothers in Viet Nam. In order to expand market share and increase revenue, Aptamil aims for coverage on media channels, increasing retail sales in Vietnam.
The task for the digital team is to identify online potential consumers, convey content and messages about the brand, and drive sales on e-commerce channels.
WHAT WE DID
- AB testing creative and media learning
- Maximize potential reach across platforms
- Drive sales by ecommerce platforms.
- Ecommerce platforms
WHAT WE ACHIEVED
- 140% Impression
- 115% Click to website
- 110% Click to Ecommerce.