Cocoxim | BRAND AWARENESS

Cocoxim Vietnam is the first canned coconut water company present in Vietnam that has been exported to many countries around the world. With a compact & youthful design, 100% from pure coconut water, Cocoxim aims to reach young customers who love organic and healthy products.

As a new product, the digital team’s mission is to combine with the brand team, build brand visuals, identify potential consumers, reach online users through fun content, and convey brand messages.

WHAT WE DID

  • Build content strategy 
  • AB testing for creative and media learning
  • Maximize potential reach across platforms
  • Create online contest, drive engagement. 

CHANNELS 

  • Facebook
  • Google 
  • Zalo 
  • KOLs
  • PR article 

WHAT WE ACHIEVED

  • 145% Impression 
  • 120% Reach 
  • 120% Engagement 
  • 30% Cost efficient

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