After expanding more than 20 blood collection facilities across districts in HCMC (for more convenience and quickly to customers) Diag aims to coverage on media channels to reach online users with the key message “Diag Ngay Quận Nhà, Xét Nghiệm Chẳng Ngại Xa”.
Thereby, the mission of the digital team is to identify the potential online customer, convey the content and message about the brand to create brand coverage and brand recall.
WHAT WE DID
•AB testing in the pilot phase for creative and media learning
•Maximize potential reach across platforms
•Personalize content and banner for different target audiences
•LCD at hospitals
WHAT WE ACHIEVED
• 110% Impression & Frequency
• 140% Click to website