Rohto | MARKET RESEARCH AND BRAND AWARENESS

This is one of the beauty products from a leading Japanese brand and can say that it’s a top-of-mind product about dark spot acne treatment.

Because the brand doesn’t have an official store in VN, Vietnamese women have to order hand goods, so there is a problem of counterfeit products, causing difficulties for consumers.

Therefore, for the convenience of consumers and expanding market share, the brand decided to officially open for sale in the Vietnamese market.

Thereby, our mission is to research the market and consumer behavior, identify target customers, develop strategies, and approach customers to achieve sales targets.

WHAT WE DID

  • Market Research 
  • Build 360 Degree Communication Brand 
  • Maximize potential reach across platforms

CHANNELS 

  • Facebook
  • Google
  • Youtube 
  • WOM 
  • PR article 

WHAT WE ACHIEVED

  • 101% Impression 
  • 100% Reach
  • 140% Click to EE-Commerce
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